Sunday 31 July 2016

Steps to boost conversion with good Web Design

Most people consider the website as just a way to run a business but think a moment what actually a website can do for your business.  The effective web design can be used as the way to boost conversion rate, enhance profit and online presence, but the question is how??
Here is an ultimate solution to the above question.



Usability and Navigation:
Your website is not only for the search engine machine but mainly for the humans. To live up visitor’s expectation is the main task of website owners. When someone visits your website, they will check how friendly the site is! Users will love those site which has smart navigation and user-friendly website so before proceeding, focus on your site navigation because good navigation takes your visitors to the conversion point on your site.

Users will always be in the hurry, they will immediately switch their preference from your site to others if your site will not give them the quick and precise result. So the perfect navigation will enhance the experience of your prospective customers and enables them to return to your site.
Let’s assume, you visit any shopping website and looking to purchase fancy shoes but there is no perfect navigation on the website which is not guiding you to the exact link where the fancy shoes are placed. In this case, you will have worst experience on that site. 

Therefore the navigation should be simple and steady all over the site, It should be accessible easily on mobiles and other devices, title on navigation should be clearly marked and also take a look at your competitor's strategy of navigating the products on the site.

Media and Graphic    
It is saying that media attracts more visitors hence the graphic feature and images on your website will boost conversion rate. Make use of advance and trending graphics on your website that customers are interested in, this attraction drives them till sales funnel.
Images: make sure that images on the website are created professionally, properly optimized and by using latest format along with high quality.

Color and content:  You should also focus on the color scheme and visual contrast that helps you in maintaining user engagement. It is recommended to provide some catchy content on the image to let visitors know more about the image.

Responsive layout:
With the Google new updates, all website should be mobile friendly and responsive. The majority of the user browses internet through their mobiles and tablet instead of the desktop. Responsiveness of website leads to good user experience and user engagement.
If the site is not responsive and not mobile friendly layout then it compels users to zoom in and drag screen which eventually increases bounce rate. In order to boost conversion rate, your site should cater to the requirement of users in all the advice and platforms.

Good website design surely affects the overall performance of your business that leads to increased conversion rate. Ask your developers to build the website according to the user’s requirement and trend. While developing a new website or redesigning of it, make a precise decision. Professional companies like web design company Bangalore will assure higher returns and increased conversion.

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